Good salespeople know that communication is a key part of their job. Many even have their methodologies, techniques, and standards, not to mention strategies. The same thing happens to edible and medicinal mushrooms. Despite not being subject, they must also be equipped with tools to communicate and defend themselves in the sales channels against an avalanche of impacts that reach the consumer’s brain. If the product is good, it is a matter of taking into account some keys that establish a “dialogue” between the product and the potential customer so that the latter can make a decision. Knowing how to communicate today, more than ever is knowing how to sell.
Sort the arguments
It is necessary to make a list of the benefits and benefits of the product and then put them in order of importance according to the knowledge of the public we are addressing. All arguments must have a foundation. It is not about inventing or deceiving, not only because of the legal problems that this can generate but also because the consumer deserves respect; they can investigate and choose what transmits security.
The information should not saturate
The consumer dedicates seconds to choose the products that he introduces in his shopping cart. Therefore, once the arguments have been ordered, it is necessary to filter and transmit the most important ones so that at a glance, you will find them ordered in such a way that you choose our product or take a few additional seconds to read the messages to which we have given a second. or third level of visibility.
Use understandable language
The consumer must understand what the product is telling them, speak their language or at least try. Sometimes it may not be easy, but you have to try it out and explain it with a short phrase that makes technicalities understandable and useful. We must be rigorous, and the food and health regulations remind us and require this, but the consumer does not have to be an expert in consuming our mushrooms. You have to take advantage of icons or symbols that are understandable with a single glance and provide information. And reduce or eliminate what is irrelevant; less is more.
Provide a means of contact
And call to action, that is, once our best arguments have been exposed, we must encourage or encourage the consumer to take the product with messages and some marketing techniques such as promotions. Like any good commercial, the product should make it easier for them to locate you, learn more about its possible uses, a form of production, etc. At least one telephone number and one address, but thanks to the internet the options are open so that every day you can provide more and better information. And that the consumer contributes it to you and your edible or medicinal mushrooms. Because to know how to sell, it is necessary to know how to listen.
Main properties of mushrooms
mushroom properties
Benefits of mushrooms, champignons, boletus, and other mushrooms
Do you know the nutritional value of mushrooms? By eating these mushrooms, you get food low in fat, sodium, cholesterol, and calories.
A wide variety of mushrooms are available, but most provide roughly the same amount of the same nutrients per serving, regardless of shape or size. There are different types of mushrooms, such as the champignon, since they are among the most appreciated mushrooms due to their taste and appearance. Mushrooms contain 25 calories (per 100 grams), of which:
Proteins: 2.09 g
Carbohydrates: 3.45 g
Fiber: 1.20 g
Total fat: 0.420 g
Cholesterol: —
Sodium: 4 mg
Folates 21.1 micrograms
Viamin C: 3.5 mg
Calcium: 5 mg
Phosphorus: 104 mg
Magnesium: 10 mg
Iron: 1.24 mg
Potassium: 370 mg
Mushrooms, like mushrooms, contain 2.1% protein, almost the same as potatoes, but have less than a third of the calories. It also has a low carbohydrate intake.
They are foods rich in vitamins B1, B2, niacin, folates, minerals (potassium, phosphorus, and iron), and trace elements. However, they contain little vitamin C, E, or calcium.
Mushrooms are a slow digestion food, sometimes heavy since they contain chitin (a carbohydrate) and the characteristics of their proteins. It is not a food, therefore, recommended for people suffering from gout.
Mushrooms also contain choline, an important nutrient that helps you fall asleep and stimulate learning and memory. Choline helps to maintain the structure of cell membranes and in the transmission of nerve impulses.
Health benefits of eating mushrooms
Mushrooms are one of those seasonal foods from which we can take advantage of their nutritional value. Mushrooms are a typical autumn product. We invite you to know what are the properties of the setas:
The mushroom has antidiabetic properties
Studies have shown that people with type 1 diabetes, on high fiber diets, have lower blood glucose levels, while those with type 2 diabetes have improved blood sugar, lipids, and insulin levels. In addition, it has been proven that the consumption of mushrooms in diabetic experimental animals makes them need fewer insulin doses to regulate their blood sugar level. Mushrooms have a low carbohydrate content and are rich in protein, making them an ideal food in diets for people with diabetes.
An investigation carried out at the University of Surrey (United Kingdom) on animals showed an important improvement in the evolution of diabetes.
It is a food that prevents cancer.
Mushrooms contain antioxidants, chemicals that eliminate free radicals, elements that can damage cells and lead, among other things, to cancer.
In addition, the selenium content of many mushrooms has a function on the liver, helping to detoxify some carcinogenic compounds.
On the other hand, vitamin D from fungi inhibits the growth of cancer cells, and the folate they contain repairs DNA, preventing the formation of cancer cells from DNA mutations.
Some studies have found that the selenium present in many mushrooms improves the body’s immune response to fight cancer cells and prevent tumor formation.
Prevents cardiovascular diseases
Mushrooms contain potassium that helps regulate blood pressure, and it is also a low sodium food to reduce the risk of hypertension and other cardiovascular diseases.
Help control weight
It is a food low in calories and practically free of fat. Therefore, it contributes to weight control (as long as they are not fried or cooked with oil). In addition, it has a satiating action, which makes mushrooms a perfect product for the diets of overweight or obese people.
Possible risks when eating mushrooms
Taking wild mushrooms can be a problem for those who cannot distinguish poisonous from safe for human consumption.
Taking poisonous mushrooms can cause serious illnesses, as they may even contain high levels of heavy metals or chemicals that are bad for the body. Some can even cause death.
Different ways of cooking mushrooms
The culinary use of wild mushrooms is centuries old, although the consumption of mushrooms dates back to the beginning of the 20th century when they began to be consumed in Paris. Hence mushrooms are also called the Paris mushroom.
There are different types of mushrooms: champignon, boleto, chanterelle, robozuelo, black truffle, oronja … All of them can be prepared in very different ways. There are very different recipes for mushrooms, all of them can be prepared in three different ways:
Raw mushrooms: if you have bought very tender mushrooms, they can be eaten raw. For this, you have to wash them very well and remove the remains of the earth that may have been trapped in their hat. Some people take them to cut into thin slices and added to salad. However, some research affirms that raw mushrooms contain again, which can have a carcinogenic effect. When in doubt, you can resort to the following ways of cooking.
Cooked mushrooms: they require a short cooking time, and you can prepare them roasted, fried, battered, sautéed, grilled, in sauce, with garlic, etc.
